Our Business

Panel Export Sofa Mattress Project
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Panel

Hing Lee is a specialist of design and produce panel furniture. Our panel furniture production base is located at Kengzi Town, Longgang Industrial Area, Longgang District, Shenzhen, the PRC with GFA over 80,000 square meter. The production facilities are designed by Schuler Business Solutions AG, an industrial design firm based in Germany. It is equipped with advance inported machineries and over 1,000 workers.

Hing Lee is a specialist of design and produce panel furniture.  Our panel furniture production base is located at Kengzi Town, Longgang Industrial Area, Longgang District, Shenzhen, the PRC with GFA over 80,000 square meter. The production facilities are designed by Schuler Business Solutions AG, an industrial design firm based in Germany.  It is equipped with advance inported machineries and over 1,000 workers.



We offer both branded and unbranded panel furniture over the world. In order to distinguish our panel furniture products from its competitors by nurturing strong brand recognition of the Group’s products among the consumers and developing wide range of product designs.  With the goal of becoming a leading home furniture provider in both the PRC and overseas markets, we have put significant efforts to build up and strengthen its brand portfolio. 


Our panel furniture products are principally categorised into the classic furniture series and the modern furniture series.  Products branded under the classic furniture series are generally larger in size and characterised by elaborate and intricate carving and finishing.  Due to their distinctive designs and good craftsmanship, home furniture products under the classic furniture series are targeted at middle and high price point consumers who have the consumption power and the predilection for grand and luxurious designs.  Our brands classified under the classic furniture series include “JOHNSTON” and “MMOGOU”.  Products under the modern furniture series are characterised by simple and trendy designs with minimal use of decorative items, targeted at younger and middle price point consumers who look for trendy, functional and affordable home furniture. The Group’s brands under modern furniture series include “AOMAX” and “ORIANT”.













Apart from exporting its branded furniture products, at the request of the overseas customers, we manufactures unbranded furniture products for overseas customers based on either our own product designs or those provided by the overseas customers. 





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