Adhere to the "People-oriented" business philosophy and innovative design concept, Hing Lee (HK) Holdings Limited has absolute advantages on people, design and brand management in the furniture industry
Hing Lee (HK) Holdings Limited (HKEx Stock Code: 396) was founded in the early nineties, and was one of the earliest enterprises engaged in furniture design and the integration of manufacture and wholesale furniture business. The Group currently owns “Aomax”, “Mogou”, “Johnston", "Oriant”, and other well-known industry brands. It provides a full range of high-quality and high-end residential furniture products, including the Classical European luxury with exquisite craftsmanship; modern, fashionable and sleek designs; healthy and comfortable mattress products for bedroom, living room, dining room and home office use. Its products can meet different lifestyles, consumption levels, and different age of individual consumer. With many years of sustained development, Hing Lee (HK) has grown into one of the largest furniture manufacturing enterprise in the PRC. Its products distribute by more than 600 sales outlets and it has more than 90 overseas customers with long-term relationship.
Hing Lee (HK) pays strong attention to product design and innovation. With its comprehensive line of products, huge dealer network, solid long-term customer relationships as well as experienced management team, it access to a number of awards in quality and brand design, such as "Top ten brands of furniture in the PRC” and “Asia’s 500 Brands”. In 2004, our factory was selected as the first batch of “Enterprise with Foreign Investment and Advanced Technique" by the Shenzhen Bureau of Trade and Industry. We have also been designated as the training bases of Nanjing Forestry University, Shenzhen Polytechnic, Northwest A&F University, Shenzhen University and Central South University Forestry and Technology.
In recognition of the quality of the Group’s production process, Hing Lee (HK)’s factories received ISO9001:2000 certificate and the certification from the China Quality Certification Center (CQC) for establishing and application of quality system for design, production and the sales of wood-based home furniture.
In order to speed up the development of the Group, Hing Lee (HK) carries out strategic cooperation with Italy May Day Design for its product development. It also engaged international well-known specialized in the furniture industry from Germany, the Business Group Solutions AG, to design its production bases located in Longgang.